Working with the Wella Education team to deliver a flagship marketing tool - The Education Book.
Design for print + Companion App
Insight
At Wella Professionals, Education is at the heart of everything they do. Wella are a tight knit community, teaching and learning from each other and embracing creative impulses together.
Project Scope
Exploring
Discovery Workshop
Design Strategy
Usability & UX Audits
Research
Thinking
Creative Direction
Brand Development
Visual Identity
Concept Ideation
Doing
UX & UI Design
Website Development
Asset Creation
Video Editing
Design for print
Campaign Execution
The Challenge
On this project, the challenge every year is to inspire and educate Hairdressers at every level of their career so they can reach their full potential plus support Salon's aspirations to grow their business.
We are very proud to have worked on this annual, key project for Wella for the past 11 years. The brief was to create a printed 144pp Education Book that promotes training opportunities at the Wella Studios in London. Manchester, Dublin and Edinburgh.
Each year the challenge is to refresh the creative, in keeping with current global guidelines yet pushing the design and layout of the book so it stays current and relevant within the industry.
We are extremely proud of this edition, the eleventh we have worked on to date. Our long term relationship and deep knowledge of Wella's products and services enable us to deliver a frictionless project from conception to delivery.
Kevin Davis
Co-Founder
,
Studio NoDA
Our Approach
Historically, this was generally a three month project, however the 2023 Education Book was turned around in 5 weeks so excellent project management was more important than ever. So the answer was to extend the team and work even closer and smarter with the client team to deliver the 144 page book.
We worked on new creative for the Course pages and Guest Artist pages and worked with the brands to deliver the Colour, Cut and Style and Care sections. Huge attention to detail is required on both sides and a great client/team relationship is never more important.
Digital Application
We worked closely with our client at Wella to define what would become the minimal viable content and features needed to deliver a pocket sized digital experience. The companion app provided an easily undateable product that could be managed by the Wella Education team.
The Result
Despite the very short deadline, the Education Books landed in Salons up and down the country for the start of the year. This was accompanied with a mobile companion app as a great way to reach a larger audience.
We are very proud of this, the eleventh edition of this flagship project for the Education team at Wella - particularly given the tight timescales.
What's your next challenge?
If you've got a similar project, we can probably help. Get in touch we'd love to learn more.